The Digital TV Consultancy

CONSULTING IN DIGITAL CONSUMER MARKETS & TECHNOLOGIES


  • Strategic Marketing
  • Strategy development, business case creation, partner and customer identification for new product and technology introduction or for new ventures. Standards body representation.

  • Market Research
  • Market surveys of particular segments - covering market trends, competition analysis, customer requirements and market segmentation. Dedicated market news feeds.

  • Vendor Selection
  • Analysis of competing vendor offers - commercially, technically and strategically.

  • Marketing Communications
  • New product introduction programme management - PR, events, web marketing, development of marketing collateral. Market trends presentations at seminars, conferences and internal events.

  • Mergers and Acquisitions
  • Due diligence support for potential acquisitions or mergers. Non-executive roles.

  • European Presence
  • Market intelligence and representation for companies without a European or UK presence.


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