Asia Pacific Pay TV penetration to reach 67% in 2017
September 24th, 2012
Asia Pacific IPTV subscribers to overtake pay DTH households in 2013
According to the report, from Digital TV Research, Asia Pacific is undergoing a digital TV boom. Pay TV penetration will rise from 53% in 2011 to 67% in 2017, adding 165 million subscribers to take the total to 569 million. China will provide 315 million pay TV households, with India supplying a further 145 million.
Pay TV revenues in Asia Pacific will be US$11.7 billion higher in 2017 (US$40.7 billion total) than in 2011. Japan (US$10.6 billion) will remain market leader in 2017, followed by China (US$9.7 billion) and India (US$7.1 billion).
Cable TV will remain the highest earner, with revenues at US$23.6 billion by 2017. Digital cable TV revenues will climb by 137% between 2011 and 2017 to US$21.2 billion, with analog cable TV falling from US$11.4 billion to US$2.3 billion.
The number of homes paying for IPTV will reach 110 million by 2017 – or 12.8% of TV households. China will contribute 77 million IPTV subscribers by 2017. IPTV subscribers will overtake pay DTH ones in 2013.
Primary DTT households (homes not subscribing to cable, DTH or IPTV but taking DTT) will rocket from 30 million (4.0% penetration) at end-2011 to 133 million (15.5%) by 2017. China will provide 84 million of the 2017 total, followed by Japan with 10 million and India 9 million.
The report covers 16 countries in the Asia Pacific region: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.
Subscriber, household and revenue forecasts are included for the period from 2007 to 2017 for cable TV, IPTV, satellite DTH and terrestrial broadcasting. In addition, dual-play and triple-play forecasts are provided for IPTV and cable.